Burger King Corporation Announces New Breakfast Menu Additions

$1 BK® Breakfast Muffin Offers Great Deal; BK^TM Breakfast Bowl Boasts Best of Breakfast Flavors

Available for just $1 at participating restaurants, the BK® Breakfast Muffin sandwich features savory sausage, egg and melted American cheese on a freshly baked English muffin. It’s the latest menu item available on the BK® Breakfast Value Menu, which launched in early 2007 as the first national breakfast value menu among quick-service restaurants.

“This provocative campaign highlights the King’s edgy antics and makes it clear that our newest breakfast sandwich is a great deal for our guests”

“The BK® Breakfast Muffin sandwich provides more value for the money to our guests,” said John Schaufelberger, senior vice president, global product marketing and innovation, Burger King Corporation. “We took a breakfast sandwich that has proven likeability among consumers and are delivering it at a great price.”

The BK® Breakfast Muffin sandwich takes aim at “the other” breakfast muffin sandwich in the market and will be illustrated by a tongue-in-cheek advertising campaign that showcases this undeniably delicious breakfast sandwich. “This provocative campaign highlights the King’s edgy antics and makes it clear that our newest breakfast sandwich is a great deal for our guests,” said Brian Gies, vice president, marketing impact, Burger King Corporation. Dubbed “The Sneaky King,” the 30- and 15-second commercials, which begin airing nationally today, feature the King taking matters into his own hands as he works to deliver a breakfast sandwich he knows guests love for $1.

ALL-IN-ONE BREAKFAST BOWL

In addition to the BK® Breakfast Muffin sandwich, beginning today, participating BURGER KING® restaurants nationwide will also feature the new, premium BK^TM Breakfast Bowl. This easy-to-go, easy-to-eat menu item features all of the ingredients of a typical breakfast platter, combining roasted southwestern potatoes, grilled onions and peppers, scrambled eggs and savory sausage topped with a three-cheese blend and a smoky cheese sauce. In-restaurant merchandising will support this all-in-one breakfast experience, which is available for a suggested retail price of $2.79.

Logos, product and company names mentioned are the property of their respective owners.

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