Spicy Pickle to Open Two Special Venues

First in a Baseball Stadium

It also announced that the City of Kamloops, British Columbia awarded Bread Garden Urban Cafe the contract to operate the restaurant and concession services at the McArthur Island Sport and Event Centre in Kamloops, British Columbia.

At Coors Field, Spicy Pickle will offer "Pickle Packs" of five different specialty sandwiches with chips, a large cookie and its signature spicy pickle spear. The Pickle Packs will be available at the Spicy Pickle kiosk on the main concourse at section 132 behind home plate in a highly trafficked area. The kiosk will also have bottled beverages and kettle cooked chips available. The sandwiches will include some of Spicy Pickle's most popular cold sandwiches. The company believes that getting healthy and delicious food at the ball park with a complete meal packed in a handy carrying container will be a big hit with fans and a great branding experience for Spicy Pickle.

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n a second special venue opportunity, its Bread Garden Urban Cafe franchise will open at the McArthur Island Sport and Event Centre, a year around premier multi-use public recreation facility containing curling, ice hockey, speed and figure skating, as well as health & wellness outdoor programs. The facility is a major gathering point for hockey tournaments and events in the winter season. It is a 100 acre public recreation facility that has 9 full-size soccer fields and 12 baseball diamonds along with other facilities.

Bread Garden will be the exclusive provider of restaurant and concession operations including a full service restaurant with liquor license that seats 125 indoor and has a large deck that can accommodate an additional 105 at the Soccer Clubhouse. Additionally, the franchisee will operate two kiosks, one located at the foyer area of the main Arena and serving the Curling Club Lounge and a Baseball Club Kiosk. The lease is for ten years with two 5 year renewals. Kamloops is renowned as Canada's Tournament Capital, the company noted.

"Coors Field will be the first sports venue for us," said Marc Geman, CEO of Spicy Pickle, "and we believe that customers will enjoy having a healthy alternative to the usual fare at the ball park, conveniently packaged so they can easily carry it around and use it at their seats to hold the food. We also have a sponsorship with the Colorado Rockies that includes full page advertising in the game day magazine distributed outside the ball park and available to Frontier airline customers as they board their planes." Mr. Geman added, "We also created a promotion that whenever a runner for the opposing team is caught in a rundown, called 'in a pickle,' and tagged out, we will offer a free entre at participating Colorado restaurants after 5pm the next day with the purchase of a second entre. This should be a fun season for us and we look forward to a successful run by our Colorado Rockies."

"We already have a Bread Garden Urban Café in the airport in Kamloops and the franchisee there will also operate at the McArthur Island Sport and Event Centre," said Mr. Geman. "The wide use of this facility by teams and people throughout Canada will help spread the Bread Garden name beyond British Columbia and begin the branding process that we believe will lead to opportunities in other Provinces in the near future. We believe this experience will also give us exposure to sports teams and venues that could become additional outlets for the Bread Garden Urban Cafes. We are very pleased to have two outstanding opportunities, one in the US and one in Canada, to expand our concepts into these special venues and look forward to successful operations at both sites."

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