Nevada Regulators Grant Final Approval for Harrah's Entertainment to Acquire Planet Hollywood Resort & Casino
The Nevada Gaming Commission approved the license applications submitted by subsidiaries of Harrah's Entertainment, Inc. to own and manage the Planet Hollywood Resort & Casino.
Planet Hollywood is directly south of Paris Las Vegas Hotel & Casino and gives Harrah's seven contiguous resorts on the Las Vegas Strip. The Planet Hollywood Casino & Resort is expected to be integrated into Harrah's customer-loyalty program, Total Rewards, during the second quarter of 2010.
"Planet Hollywood Las Vegas is a wonderful addition to our portfolio of resorts. It will enable our Total Rewards guests to earn rewards at another Las Vegas property, and enable us to reach a new customer segment," said Gary Loveman, chairman, CEO and president of Harrah's Entertainment. "We look forward to welcoming Planet Hollywood's employees into the Harrah's Entertainment family."
Logos, product and company names mentioned are the property of their respective owners.
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