Website's list of dirtiest hotels provokes anger
Hospitality industry rages at power of TripAdvisor's anonymous internet reviews
They are the grubby prison cells away from home, the matchbox-size rooms with the peeling wallpaper and foetid sheets - at least according to the on-line reviews. But how bad are they really?
The hotel industry is growing increasingly concerned at the power wielded by internet sites such as TripAdvisor, on which often excoriating - yet anonymous - notices are posted that can destroy an establishment's reputation. It comes after hoteliers reacted with fury, claiming their businesses were damaged, after being included in a list of the 10 "Dirtiest Hotels" in the UK, released to publicise the site.
Bob Cotton, chief executive of the British Hospitality Association, said hotels across Europe were seeking to persuade the EU Commission to overhaul the rules governing website reviews to ensure that they have been posted by genuine guests and not by rivals or people simply out to cause mischief.
The issue surfaced during the most recent meeting of hotel chiefs in Barcelona, when industry leaders called for the rest of Europe to adopt the same standards of authentification that are already in operation in Germany.
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Source - The Independent
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