Papa John's Takes the Field as Official Pizza Sponsor of the NFL and Super Bowl XLIV

On Super Bowl Sunday, Americans will eat more than 30 million slices of pizza, roughly 350 slices per second. But only one restaurant will be the Official Pizza Sponsor of the National Football League and Super Bowl XLIV: Papa John's.

Papa John's, the recognized quality leader and world's third-largest pizza chain with more than 3,400 restaurants in 30 countries, announced today a first-time sponsorship to be the Official Pizza Sponsor of the NFL and Super Bowl XLIV. Papa John's will activate its sponsorship in several ways, including using the official status to celebrate January as 'National Football Month,' the time of year when football games matter most - all leading up to The Big Game on Sunday, February 7.

'Companies and brands associate with the NFL and the Super Bowl because they are committed to a quality and leadership position, and that's consistent with our philosophy at Papa John's,' said Andrew Varga, Papa John's Chief Marketing Officer. 'This is an important marketing partnership for Papa John's, as there is no better combination in our industry than pizza and NFL football. The Super Bowl is the grandest stage - or 'house' as we like to call it - and Papa John's is thrilled to be in the house with football fans at this event.'

From now through the Super Bowl, Papa John's will have exclusive offers and deals perfect for the football viewing parties available at www.papajohns.com, including its Super XL IV pizza (available Jan. 15 through Feb. 14) - an extra-large pizza with up to four toppings for only $11.99.

The company has also launched its 'Be in the House with Papa at the Super Bowl' sweepstakes for a chance to win two tickets and accommodations to Super Bowl XLIV in South Florida. Full details of the sweepstakes and registration are available at www.nationalfootballmonth.com.

Super Bowl XLI champion coach Tony Dungy is the honorary chairman of National Football Month, with $1 for every 'All Pro Dad' special sold online at papajohns.com through Feb. 7 going to support Dungy's charity, All Pro Dad.

'Watching NFL football is one of our great social traditions and Papa John's pizza is a great choice for such occasions with family and friends,' said Keith Turner, SVP, Media Sales & Sponsorship for the NFL. 'We are very pleased to have Papa John's as the Official Pizza Sponsor of the NFL and Super Bowl XLIV.'

Headquartered in Louisville, Kentucky, Papa John's International, Inc. (NASDAQ: PZZA) is the world's third largest pizza company.

Logos, product and company names mentioned are the property of their respective owners.

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