This Month's EcoFeature Product:

Flip.to, a new social media tool that helps turn hotel guests into buzzing evangelists.

For an example of a hotel utilizing Flip.to look to the James Hotel in Chicago.

The concept of Flip.to is multi-faceted but is based on a simple one- word-of-mouth is a compelling and trusted form of marketing. Flip.to allows a hotel to create evangelists out of its employees, associates, partners - but more importantly - a hotel's guests and a restaurant's patrons. Every time one of these target groups uses Flip.to, they become instrumental in reinforcing the hotel's message by sending it out to their friends and followers on their social networks (Twitter, Facebook, LinkedIn and Email) - in essence, becoming an extension of the hotel's sales force and public relations efforts.

Flip.to can integrate with a hotel's booking engine so that each guest can spread the word to his friends and colleagues about their upcoming stay right after they've made a reservation - with built-in incentives for both the guests and his or her followers to take action. Flip.to tracks each participant's activity, so a hotel manager has analytics that show everyone's activity on all social networks at any given moment.

Find out more about how Flip.to works for hotels and restaurants and sign up for the beta, or contact roncallari@ioptimizemarketing.com for more details.

About EcoGreenHotel
A valuable resource for hoteliers, EcoGreenHotel is dedicated to helping lodging facilities address environmental issues and implement environmentally sound initiatives. The company's online presence at www.EcoGreenHotel.com and www.EcoGreenHotelStore.com offers a marketplace for green hotel products and services and provides a one-stop venue for green hospitality industry news, basic environmental overviews and other tools like green hotel checklists, project ideas, book lists, and valuable links designed to promote a more sustainable hospitality industry.

Logos, product and company names mentioned are the property of their respective owners.

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