Baskin-Robbins Opens Miami, Florida For Franchise Sales

Approximately 30 additional stand-alone stores could be supported throughout Miami and the surrounding areas of Dade and Broward counties and would be scheduled to open over the next several years. Currently, the Greater Miami area has only two stand-alone Baskin-Robbins' stores and 35 combined stores with Dunkin' Donuts.

In order to share information about expansion opportunities in Miami, Baskin-Robbins is hosting a brand introduction seminar on January 18th at the Courtyard Miami Beach Oceanfront hotel at 3925 Collins Avenue from 10 a.m. to noon. Included in the discussion will be the brand's latest store designs, market growth, new logo, marketing, training and site selection, among other topics.

Prior to the seminar held on January 18th, Baskin-Robbins will be participating and exhibiting at Franchise Expo South on January 15-17, 2010. Attendees of the show, held at the Miami Beach Convention Center, can find Baskin-Robbins at Booth #506. Franchise Expo South will host hundreds of leading concepts in franchising, as well as entrepreneurs throughout the Southeast, Latin America and Caribbean who are interested in franchising.

Baskin-Robbins operates more than 6,000 stores in 35 countries. With a domestic footprint of nearly 2,700 locations, Baskin-Robbins continues to seek exceptional franchisee candidates in Miami to be part of its U.S. expansion plans. Built over the last 64 years, Baskin-Robbins currently enjoys 98 percent brand awareness across the country and recently was ranked number 47 in Entrepreneur magazine's annual "Franchise 500," the industry's premier franchise ranking.

Baskin-Robbins is actively seeking store developers in the Miami area who possess strong financial backgrounds, the desire to maximize their territory's sales and have a passion for the communities they will serve.

"As the Baskin-Robbins brand continues to develop in Florida, we're excited to provide new store owners with the unique opportunity to capitalize on their territory's potential, serve as the face of the brand in the community, as well as set the direction of the market's growth," said Salman Siddiqui, vice president of global business development, Baskin-Robbins. "With the remaining opportunities in Miami, Baskin-Robbins will continue to expand and satisfy a growing demand in Dade and Broward counties for high-quality ice cream, specialty frozen desserts and beverages."

Baskin-Robbins continues its growth in 2010 with several real estate concepts that provide interested store developers with a range of flexible real estate design options. Part ice cream indulgence, dessert-theater and test kitchen rolled into one, the revolutionary Cafe BR model operates as a high-end dessert bar with unique ice cream and coffee products. Cafe BR is currently being tested outside of Boston in the Patriot Place development alongside Gillette Stadium. The traditional Baskin-Robbins concept is an updated, stand-alone store featuring all of Baskin-Robbins' standard equipment and offerings. Traditional stores can also support a drive-thru depending on the real estate selected. Lastly, the BR Express concept is a kiosk design offering a convenient and simplified solution for malls, sports arenas, airports or other small co-branded real estate opportunities.

"With a history of innovative product introductions and a commitment to both customer service and business success for our franchisees, Baskin-Robbins delivers value to not only its customers, but entrepreneurs who are looking for a new career opportunity," said Siddiqui. "We share common objectives with our store developers, which focus on building and sustaining a profitable business and strong brand in today's economy."

Furthering its commitment to its franchisees, Baskin-Robbins also offers extensive training programs and comprehensive operating systems designed to help build business. A broad franchise support team is geared to simplify operations and includes development and construction experts, operational support professionals, training managers and field marketing managers. Baskin-Robbins also employs state-of-the-art technology and the latest point of sale terminals to help stores run more efficiently and cost effectively. Baskin-Robbins has proven to be a simple business to run with convenient hours of operation, minimal equipment, little waste and a majority of inventory that has a shelf life of one year with proper storage.

Over six decades ago, Baskin-Robbins was founded by ice cream enthusiasts Burton "Burt" Baskin and Irvine "Irv" Robbins who shared a dream to create an innovative ice cream store that would be a neighborhood gathering place for families. Today, over 300 million people visit Baskin-Robbins each year to sample the more than 1,000 flavors available in its ice cream library, as well as enjoy its full array of frozen treats including ice cream cakes, frozen beverages and sundaes.

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