CKE Restaurants, Inc. Reports Period Twelve Same-Store Sales

CKE Restaurants, Inc. (NYSE: CKR) announced today period twelve company-operated same-store sales for the period ended December 28, 2009, for Carl's Jr.(R) and Hardee's(R).



'Blended same-store sales decreased 6.5% for period 12 of our 13 period fiscal 2010. We believe the ongoing weakness in the overall economy coupled with poor weather conditions negatively impacted both brands' sales results during period 12,' said Andrew F. Puzder, chief executive officer. 'In this environment, we will continue to focus on profitability, the excellent value-for-the-money of our premium products and new initiatives to improve same-store sales and increase market share.

'For example, at Carl's Jr. we recently introduced three new premium salads with warm grilled chicken and on the last day of the period we began airing hot new ads starring reality TV celebrity Kim Kardashian. The new line of entrée salads puts Carl's Jr. squarely back in the forefront with salads that are just as big and indulgent as the burgers people have come to expect from us. With ingredients like grilled, marinated chicken, dried cranberries and candied walnuts, these salads are so full of flavor that they will entice even our most passionate burger lovers.

'Meanwhile, Hardee's re-introduced its popular Made from Scratch(TM) Blueberry Biscuits and continued to promote the Portobello Mushroom Melt Thickburger.

'We continue to believe the best way to position ourselves for an economic recovery is to maintain our brand image and integrity.'

Logos, product and company names mentioned are the property of their respective owners.

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