McDonald's Reports Global Comparable Sales Increase for November

2009-12-08
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  • McDonalds McDonald's Corporation announced today that global comparable sales increased 0.7% in November.

    Performance by segment was as follows:

    - U.S. decreased 0.6%

    - Europe up 2.5%

    - Asia/Pacific, Middle East and Africa decreased 1.0%

    "Customers continue to find what they want at McDonald's - menu variety, convenient locations and compelling value," said Chief Executive Officer Jim Skinner. "We remain focused on growing market share with a disciplined pricing strategy to provide great tasting food at an affordable price."

    In November, U.S. comparable sales decreased slightly amidst the sluggish economy but remained among the best in the industry. McDonald's combination of core, value and premium menu options continues to resonate with consumers and supported the month's results.

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    In Europe, comparable sales rose for the month driven by the U.K. and France, somewhat offset by performance in Germany. Europe's continued focus on fourth-tier menu development, premium product innovation and daypart expansion contributed to November's results.

    November comparable sales in Asia/Pacific, Middle East and Africa (APMEA) declined against the robust 13.2% performance delivered in the prior year. Australia remained strong but was more than offset by Japan and continued weakness in China. Ongoing emphasis on the core menu, branded affordability, breakfast and convenience continue to be key drivers of the McDonald's experience in APMEA.

    Systemwide sales rose 10.1%, or 2.3% in constant currencies, for the month.

    In addition, in 4Q09 the Company expects to record approximately $85 million of after tax income, a roughly $0.08 per share benefit, primarily due to the resolution of certain liabilities retained in connection with the 2007 Latin America developmental license transaction.

          Percent Increase/(Decrease)      Comparable         Systemwide Sales
    Sales As Constant
    Month ended November 30, 2009 2008 Reported Currency
    --------------------------------------------------------------------
    McDonald's Corporation 0.7 7.7 10.1 2.3
    Major Segments:
    U.S. (0.6) 4.5 0.1 0.1
    Europe 2.5 7.8 18.9 4.5
    APMEA* (1.0) 13.2 15.5 1.9
    --------------------------------------------------------------------

    Year-To-Date November 30,
    --------------------------------------------------------------------
    McDonald's Corporation 3.9 7.1 1.7 5.8
    Major Segments:
    U.S. 2.8 3.9 3.7 3.7
    Europe 5.2 8.8 (3.4) 7.4
    APMEA* 3.6 9.3 7.7 7.3
    --------------------------------------------------------------------
    * Asia/Pacific, Middle East and Africa

    Definitions
    -- Comparable sales represent sales at all restaurants in operation at
    least thirteen months including those temporarily closed, excluding
    the impact of currency translation. Some of the reasons restaurants
    may be temporarily closed include reimaging or remodeling, rebuilding,
    road construction and natural disasters. Management reviews the
    increase or decrease in comparable sales compared with the same period
    in the prior year to assess business trends.
    -- Constant currency results exclude the effects of currency translation
    and are calculated by translating current year results at prior year
    average exchange rates.
    -- Systemwide sales include sales at all restaurants, whether operated by
    the Company or by franchisees. While franchised sales are not
    recorded as revenues by the Company, management believes the
    information is important in understanding the Company's financial
    performance because these sales are the basis on which the Company
    calculates and records franchised revenues and are indicative of the
    financial health of the franchisee base.
    -- The number of weekdays and weekend days can impact our reported
    comparable sales. In November 2009, this calendar shift/trading day
    adjustment consisted of one less Saturday and one more Monday compared
    with November 2008. The resulting adjustment varied by area of the
    world, ranging from approximately -0.9% to -1.7%. In addition, the
    timing of holidays can also impact comparable sales.


    Logos, product and company names mentioned are the property of their respective owners.

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