Upcoming Facebook changes: 7 things brands need to know

Facebook recently announced a series of changes to its platform, and the roadmap has a substantial impact on how brands approach building a Facebook presence. While changes to Facebook's platform are nothing new, this is the first time the company has announced a series of 19 changes that will be implemented over the coming months.

Be sure to understand the implications of these changes before pitching your next Facebook project.

Expect 2010 to be a real breakout year for social marketing. For two-and-a-half years we've seen brands build strong followings inside of Facebook, but with these changes rolling out early next year, expect smart brands to better engage their best customers through their own channels by leveraging the power of personal relationships via Facebook's platform.

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Source - iMedia

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