McDonald's October Global Comparable Sales Increase 3.3%

"Our customers are at the heart of everything we do, and McDonald's is delivering what they want," said Chief Executive Officer Jim Skinner. "Our everyday, predictable value, outstanding menu and convenience continue to make us the preferred choice for a growing number of customers."

Against a strong prior year performance, U.S. comparable sales were relatively flat in October but continued to outpace the overall quick-service restaurant industry. Customers' ongoing appetite for the Dollar Menu, premium Angus burgers and McCafe espresso-based coffees supported the month's results.

In Europe, comparable sales rose 6.4% for the month, driven by positive results in the U.K., France and Germany. Throughout Europe, premium menu options, iconic core products and an expanding line of mid-tier offerings - all at a good value - contributed to October sales.

The 4.7% increase in Asia/Pacific, Middle East and Africa's October comparable sales was fueled by Japan and Australia, partly offset by China. Across the segment, core menu, value, convenience and breakfast drove the region's performance.

Systemwide sales rose 10.3%, or 5.2% in constant currencies, for the month.

      Percent Increase/(Decrease)      Comparable         Systemwide Sales

                                          Sales              As   Constant

      Month ended October 31,         2009    2008      Reported  Currency

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      McDonald's Corporation          3.3      8.2          10.3       5.2

      Major Segments:

        U.S.                         (0.1)     5.3           1.0       1.0

        Europe                        6.4      9.8          15.5       8.6

        APMEA*                        4.7     11.5          20.9       8.1

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      Year-To-Date October 31,

      --------------------------------------------------------------------

      McDonald's Corporation          4.2      7.0           0.9       6.1

      Major Segments:

        U.S.                          3.1      3.9           4.0       4.0

        Europe                        5.5      8.9          (5.2)      7.7

        APMEA*                        4.0      8.9           7.0       7.8

      --------------------------------------------------------------------

          * Asia/Pacific, Middle East and Africa



  Definitions

  --  Comparable sales represent sales at all restaurants in operation at

      least thirteen months including those temporarily closed, excluding

      the impact of currency translation.  Some of the reasons restaurants

      may be temporarily closed include reimaging or remodeling, rebuilding,

      road construction and natural disasters.  Management reviews the

      increase or decrease in comparable sales compared with the same period

      in the prior year to assess business trends.

  --  Constant currency results exclude the effects of currency translation

      and are calculated by translating current year results at prior year

      average exchange rates.

  --  Systemwide sales include sales at all restaurants, whether operated by

      the Company or by franchisees.  While franchised sales are not

      recorded as revenues by the Company, management believes the

      information is important in understanding the Company's financial

      performance because these sales are the basis on which the Company

      calculates and records franchised revenues and are indicative of the

      financial health of the franchisee base.



  --  The number of weekdays and weekend days can impact our reported

      comparable sales.  In October 2009, this calendar shift/trading day

      adjustment consisted of one less Wednesday and one more Saturday

      compared with October 2008.  The resulting adjustment varied by area

      of the world, ranging from approximately +1.0% to +1.7%.  In addition,

      the timing of holidays can also impact comparable sales.

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