Burger King Corp. Names Premium Surge Promotions Its Toy Premium Manufacturing Supplier Agency of Record
Premium Surge Promotions, a leader in product-based marketing, today announced that Burger King Corp. (NYSE:BKC) has named it the restaurant chain's premiums manufacturing supplier agency of record. Premium Surge is a promotions agency specializing in the design and manufacturing of one-of-a-kind incentive products and has been a premium supplier for Burger King Corp. for more than seven years.
Under the new agreement, Premium Surge will have full manufacturing responsibility for 100% of toy premiums and other incentive products for all BURGER KING(R) restaurants, worldwide.
"We are very pleased and humbled that Burger King Corp. has chosen our company to produce all toy products for BURGER KING(R) restaurants," said Abdiel Estrella, president and CEO, Premium Surge Promotions. "We look forward to continuing to support the corporation's high quality and safety production standards and practices across all stages of the manufacturing process as well as complementing its compelling brand proposition throughout the world."
The decision to name Premium Surge Promotions a single-source premium supplier will not affect either the location or levels of premium production.
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