Hotels Turn to 'Stealth Gratitude' in Attempt to Attract and Keep Guests
If you're looking for a hotel deal, you should have no problem finding one. Many hotels are offering a variety of value-added perks ranging from free nights, meals, spa treatments, theater tickets - even car washes.
In Telluride, Colo., for example, on-the-house services performed by staff at the Inn at Lost Creek include ski waxing, car washing, and folding and hanging guest laundry.
'That's definitely the way it's going,' said Bobby Bowers of Smith Travel Research. 'Business is so bad now that what a lot of companies and individual hotels are doing is showing added value or added gratitude. It's a trend happening in a lot of spots and will probably continue being that way for a while.'
But given what Jan Freitag, also of Smith Travel Research, describes as 'an unprecedented decline in room demand of a magnitude we haven't seen since post 9/11,' great rates and value-added services may no longer be enough because 'there's this fight for the next available guest.'
Some customers are finding themselves as the beneficiaries of a hotel's 'stealth gratitude.'
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Source - MSNBC
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