Burger King Corp. Serves Up National Launch of $1 ¼ Pound Double Cheeseburger

Burger King Corp. (NYSE:BKC) today announced the launch of a highly competitive value proposition with the nationwide promotion of its great-tasting ¼ pound Double Cheeseburger for only $1 beginning Oct. 19.

The $1 ¼ pound Double Cheeseburger offers BURGER KING(R) restaurant guests two flame-broiled burger patties of flame-fresh beef, crunchy pickles, ketchup, mustard and two slices of American cheese on a sesame seed bun. With more beef and cheese, the $1 ¼ pound Double Cheeseburger beats out similar competitors' sandwiches such as McDonald's(R) Double Cheeseburger and Wendy's(R) Double Stack.

'We've conducted extensive tests on this offer in local markets over the past 18 months,' said Mike Kappitt, senior vice president, global business intelligence and strategy, Burger King Corp. 'Positive sales results and strong consumer demand for our $1 ¼ pound Double Cheeseburger prove this strategy delivers a superior sandwich at an exceptional value.'

The $1 ¼ pound Double Cheeseburger joins an already robust national BK(R) Value Menu, which includes the WHOPPER JR.(R) sandwich, Spicy CHICK'N CRISP(R) sandwich as well as the Ham Omelet Sandwich and sausage biscuit on the BK(R) Breakfast Value Menu, all priced at $1 each.

Beginning Oct. 19, the $1 ¼ pound Double Cheeseburger will be fully supported by a multi-tiered marketing campaign showcasing the $1 ¼ pound Double Cheeseburger's flame-fresh taste and superior competitive size offering.

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