Starbucks VIA(TM) Ready Brew Available in all US and Canada Locations on Sept. 29

Since its February debut, Starbucks(TM) VIA Ready Brew has been available in Seattle, Illinois, select London stores, and online at StarbucksVIA.com. Additionally, Starbucks VIA(TM) is sold on easyJet, the United Kingdom's largest airline, as well as at Costco and Target stores in Seattle and Illinois. In May 2009, Starbucks VIA(TM) Ready Brew was named 'Most Innovative New Product of the Year' by Allegra Strategies, a UK research firm. This award, based on an industry-wide survey, positions Starbucks VIA(TM) to be a leader in the instant coffee market.

'Consumers have quickly adopted our instant coffee as their coffee while on the go,' said Starbucks chairman, president and ceo Howard Schultz. 'We were overwhelmed and humbled by the positive response from our customers and partners after tasting Starbucks VIA(TM). Whether it is brewed while traveling, at the office, or simply a single cup of coffee before leaving the house, customers have found it's a convenient solution.'

Whole Bean - Brewing at Home

Each fall, Starbucks reconnects with its coffee roots. Marking the company's 38th anniversary, Starbucks(R) Anniversary Blend (US$13.65 per pound SRP) will make its return to stores on Sept 1. Starbucks updated the packaging of 16 whole bean coffees offered year-round, making it easier for customers to discover their favorite coffees by adding tasting notes, flavor intensities, and stories about where coffees are grown. Customers will find the new packaging in Starbucks retail stores as well as in the coffee aisle of their favorite grocery store. Now, whenever a pound or more of Starbucks(R) coffee is purchased from a grocery store, there is an attached offer for a free Tall (12 oz) cup of brewed coffee redeemable in all Company-operated Starbucks stores in the U.S.

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