Smashburger Signs Development Agreement for Las Vegas
Franchise Agreement Brings Concept to Nevada and Southwest Utah
Smashburger has signed an agreement with SB Las Vegas, LLC, to operate 20 restaurants in the Las Vegas metro area, as well as St. George and Cedar City, Utah.
Known for the cooking method used to create the perfect burger, Smashburgers are either a one-third or half-pound ball of 100-percent Angus beef-fresh, not frozen-smashed, seared and seasoned on a flat grill. To further the 'better burger' experience, Smashburgers are served on butter-toasted artisan buns and topped with a selection of real cheeses, the freshest produce and top-quality condiments.
"We are excited to work with Kim and Jerry Gunderson and their experienced team at SB Las Vegas, LLC to introduce Smashburger to this market,' stated Dave Prokupek, Smashburger chairman and managing partner of CCP. 'Las Vegas is a natural fit for Smashburger, as burger lovers from across the globe visit the premier Entertainment Capital of the World seeking great tasting food and a fun atmosphere.'
The SB Las Vegas, LLC deal adds another state to Smashburger's national presence and brings the total number of franchises to more than 220. With a combination of corporate, franchise and joint venture partnerships, Smashburger has created a strategy that allows the Denver-based company to grow quickly without affecting its core consumer promise of a 'better-burger' value that maximizes guests' time and dining experience.
'Burgers are America's favorite food, and after having tasted a Smashburger my husband and I were determined to bring the concept to Las Vegas,' said Kim Gunderson, SB Las Vegas LLC executive vice president of finance and marketing. 'The Smashburger team has a proven track record for opening and operating successful restaurants and keeping their customers satisfied. We are confident that our partnership with Smashburger will result in a jackpot experience for burger enthusiasts in Las Vegas and southwestern Utah.'
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