Brinker International Inks Franchise Deal to Expand Into Russia
Brinker International, Inc. (NYSE:EAT) , has entered into a development agreement with developer Trio's Group Ltd. to establish Chili's Grill & Bar in Russia. As part of the deal, 25 restaurants are planned for development in the Russian Federation by June 2017, with the first Chili's opening in November 2010 in Moscow.
"This was an attractive development opportunity with Brinker, a company that continues its dominant appeal with excellent choices of a well-aligned broad menu, operational quality and fun atmosphere," said Alan Sawyer, managing partner for Trio's Group, Ltd. "We are looking forward to bringing Brinker's commitment to quality and hospitality to Russia and building great relationships in this market."
Trio's Group Ltd. is a privately held company headquartered in Geneva Switzerland and formed by three business partners for the sole purpose of developing and operating Chili's Grill & Bar in the Russian Federation.
"We're proud to team up with Trio's Group to extend our international presence into one of the world's largest consumer markets," said John Reale, president of global business development for Brinker International. "Russia offers vast potential for the Chili's brand, and we look forward to sharing our unique bold flavors and dining experience with guests throughout the country."
Brinker International currently owns, operates or franchises 203 international locations in 29 countries and two territories outside the United States. As part of the company's goal to become the globally dominant casual dining portfolio company, Brinker International plans to have 500 restaurants open outside the United States by 2014.
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