Al Safar Group Signs 50-Unit Franchise Agreement with EZ Take Out Burger
Al Safar Chairman, Adel Al Safar, Sees Great Potential for 'Fresh and Simple' in the Middle East
Al Safar Group, Holding W.L.L and EZ Take Out Burger, LLC announced today a 50-unit, 10-year franchise development agreement for the Middle East.
Al Safar Group is well known throughout the Middle East as a highly successful, entrepreneurial holding group, and recently expanded its interests to foodservice and family entertainment. It currently serves as the exclusive developer in the Middle East for Rainforest Café.
'There has been an increase in family-oriented entertainment and activity throughout the region. Eating out is obviously a big part of that,' said Adel Al Safar, Al Safar chairman. 'We are confident EZ Take Out Burger's quality and taste will quickly establish the brand no matter where in the region we develop it.'
EZ Take Out Burger was founded more than 40 years ago in Southern California, based on the concept of a very simple menu, accompanied by the freshest ingredients. Locations are in Southern California and Utah.
Shannon Bane, EZ Take Out Burger CEO, said Al Safar Group wasn't the first to approach him for a development agreement, but noted they are best suited for the task. 'Al Safar Group already brought a complicated restaurant brand to the region. That experience alone makes them extremely qualified to successfully grow EZ Take Out Burger. We are very fortunate to work with Adel Al Safar, his son Mohammed, and the entire company.'
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