Cuisinart and Keurig Announce Coffeemaker Partnership

Conair Corporation and Keurig, Incorporated, a wholly-owned subsidiary of Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR), today announced entering into a licensing and distribution agreement that will enable Conair to develop, market and sell, in the United States and Canada, single-cup coffeemakers under the Cuisinart brand. The launch is currently planned for spring 2010. The products will be co-branded Cuisinart(R) and Keurig(R) and will be designed to work with the 200+ varieties of gourmet coffees, teas and hot cocoa packaged in Keurig's patented K-Cup(R) portion packs.

Cuisinart holds the number one brand position in the coffeemaker category in the department and home specialty channels.

'We are thrilled to have the Cuisinart brand as a licensed Keurig partner. This is a major endorsement for the new way to brew coffee at home - one gourmet cup at a time with Keurig Brewed(R) Technology. We believe that having Cuisinart develop, market and sell a co-branded brewer using Keurig's K-Cup technology platform will help speed the adoption of single-cup brewing into homes in the United States and Canada. Consumers will now have more brands and models from which to choose as the number of coffeemakers utilizing Keurig's technology platform expands,' said John Whoriskey, Vice President and General Manager of the Keurig At Home Division.

'Our partnership with Keurig and the strength of the Cuisinart brand in the home coffee brewing category will enable us to enter one of the fastest growing segments of the small appliance marketplace,' said Jill Kreutzer Orent, Vice President of Marketing for Cuisinart. 'Keurig Brewed technology represents a perfect fit with what our consumers are looking for in a Cuisinart single-cup coffeemaker. We see this licensing agreement with Keurig as a significant growth opportunity for our company.'

Under the terms of the agreement, Conair will develop single-cup coffeemakers designed to work with Keurig's patented K-Cup portion packs and utilizing patented brewer technology. The Keurig Brewed system offers optimal brewing by delivering the proper amount, temperature and pressure of water to ensure perfect coffee extraction every time. The result is a better tasting cup of coffee, tea or hot cocoa.

Other terms and conditions of the licensing agreement were not disclosed.

Logos, product and company names mentioned are the property of their respective owners.

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