Starbucks VIA Ready Brew Voted UK's Most Innovative New Product of the Year

Darcy Willson-Rymer, managing director, Starbucks UK and Ireland, addressed Allegra's UK Coffee Leader Summit in London on the coffee industry's joint responsibility to local and coffee growing communities, commenting that, 'Starbucks VIA(TM) Ready Brew has been more than 20 years in development, and realizes our desire to produce a coffee that replicates the body and flavor of Starbucks(R) coffee in an instant form. It was a significant move for Starbucks and this recognition by industry peers validates our belief in this innovation.'

Unlike many instant coffees, Starbucks VIA(TM) Ready Brew is created using a unique, natural roasting process. While some instant coffees use lower-quality coffee beans and add chemicals and by-products, Starbucks VIA(TM) Ready Brew is made using an innovative (U.S. patent pending) process which transforms the same high quality arabica beans used in all Starbucks coffee into a great instant coffee combined with microground coffee, giving it that same rich and full-bodied flavor customers expect from Starbucks brewed coffee.

In the U.S. Starbucks VIA(TM) Ready Brew is available in Illinois and Seattle-area Starbucks stores, available for national distribution by ordering at StarbucksVia.com (U.S. shipment only) and also at select Costco and Target stores in Seattle and Illinois. Starbucks VIA(TM) Ready Brew is also available in 32 Starbucks coffeehouses in West London and is available on the UK-based easyjet airline on flights from Newcastle, Stansted, Gatwick and Madrid.

Starbucks VIA(TM) Ready Brew is made by adding hot (or cold) water to a cup, which brews the coffee in an instant. Portioned into single-serve sachets, Starbucks VIA(TM) Ready Brew is sold in packs of three or twelve and customers can choose between two varieties - medium bodied, nutty Colombia and bold, rich Italian Roast.

Later this calendar year or early next year, it is intended for Starbucks VIA(TM) Ready Brew to be available in other markets around the globe, online and in grocery.

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