Americans Still Eating Out According to a New National Survey by Dairy Queen
A recent national survey administered by Harris Interactive(R) on behalf of Dairy Queen(R), a Berkshire Hathaway (BRKA/BRKB) company, revealed that almost half of U.S. adults (46%) are eating out at restaurants about the same or more as they did one year ago.
Celebrities including the Oracle of Omaha himself, Warren Buffett, and Dallas Mavericks owner Mark Cuban also weighed in independently of the survey, which was commissioned to discover just how the economy has affected dining decisions.
Cuban, who several years ago took a challenge to manage a Dairy Queen for a day, says he would most likely take advantage of a value menu when asked about different economic incentives to eating out at a restaurant. He's not alone according to the survey:
A majority (89%) of those that eat out in restaurants say that when dining out they would take advantage of discounts including value meals, coupons, frequent custom cards/membership programs, etc.
When it comes to choosing a restaurant, almost three quarters of adults (71%) said price and menu variety were the most important factors in determining their choice of restaurant.
'Today more than ever consumers look for value, price and menu variety which is exactly why we introduced Sweet Deals, our new, permanent value menu,' said Michael Keller, chief brand officer for International Dairy Queen, Inc. 'Sales have been trending up since we launched Sweet Deals and this survey supports the fact that people still like to treat themselves, but are taking the extra time to find the best value.'
What's Buffett's classic Sweet Deal? When visiting his favorite Dairy Queen in Omaha, he opts for the four for $5 Sweet Deals meal, a combination of a cheeseburger, chicken wrap, medium beverage and a sundae.
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