Rumbi Island Grill Announces Deal to Open as Many as 60 New Restaurants in Southern California and Texas
Target Locales Include Orange County, North Los Angeles, Houston and Austin
Rumbi Island Grill, the industry leader in tropical fast casual cuisine, signed the largest business deal in the company's history, which has the potential of creating nearly 60 new restaurant locations over the next five years in Southern California and Texas.
The major area development agreement was reached with two Los Angeles County business executives operating Rumbi-LCW, based in the City of Torrance, California.
About a half dozen Rumbi Island Grill restaurants are slated to open this year in Orange County, with the initial build-out to include 20 stores and possibly as many as 35. Rumbi Island Grill will enter the Texas market in 2010 starting with Houston and then follow with store openings in Austin. The deal calls for 16 stores initially, with the potential for a total of two dozen.
In making the announcement, Stuart Gee, CEO and President of Rumbi Island Grill, said the contract "is a significant step forward for the Rumbi Island Grill brand. It means millions more will get the opportunity to enjoy our unique cuisine." Rumbi specializes in gourmet rice bowls, hand crafted salads, main entrees such as grilled salmon, a pork luau plate, house-made fries, chips, salsa, and home-made dressings and sauces.
Ron Brown, president of Rumbi-LCW, said the company is enthusiastic about the Rumbi brand because "people are looking for healthy, fresh meals at reasonable costs and both markets will react favorably to the concept. We think it has the potential of becoming one of the most popular dining destinations in California and Texas."
Rumbi-LCW is a restaurant development company led by Brown and CEO Michael Hamilton, based in Torrance, California. Brown and Hamilton have been in the land development business for decades and will be the franchisee owners of the California and Texas restaurants.
The first two California stores are expected to open in Irvine by July, 2009, according to Brown. The most attractive development sites in Houston include The Woodlands, Galleria, Montrose and Clear Lake, and in Austin - Buckhorn, Industry, Shelby and San Felipe. Rumbi currently operates 24 restaurants in Utah, Colorado and Arizona, and opened its first store in Salt Lake City in 2000.
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