Healthy Fast Food, Inc. (OTCBB:HFFI) announced the appointment of Paul Schloss as the Company's Chief Operating Officer and Executive Vice President.
Mr. Schloss has been a director of the Company since June 2007. In his new position, he will manage all aspects of the Company's operations and implement the strategy to grow the U-SWIRL Frozen Yogurt concept into a national chain. U-SWIRL is a self-serve frozen yogurt concept where guests can choose as many yogurt flavors and toppings as they like, and they then pay by the ounce for their creations.
Mr. Schloss has 19 years experience with a successful track record in the restaurant franchising industry. Since 1999, he has been the president, owner and founder of Brooklyn Food Group, a limited liability company in Henderson, Nevada. Brooklyn Food Group owns and operates six Brooklyn Bagel Deli restaurants in Henderson and Las Vegas. From 1995 to 1999, Mr. Schloss was the director of operations for Manhattan Bagel Company, which owned and operated 22 Manhattan Bagel restaurants in Texas and Southern Nevada. Mr. Schloss received a bachelor's degree in marketing from Washington State University.
"I am excited to bring my experience and commitment to operations excellence to the U-SWIRL brand. And, I look forward to building a positive culture that encourages success, by supporting Hank and the management team in our drive to take U-SWIRL national," said Paul Schloss, newly appointed COO of Healthy Fast Food. "Together, we will lead through actions -- the kind of action that promotes customer service, builds brand loyalty, and grows the U-SWIRL system."
Hank Cartwright, CEO of Healthy Fast Food, commented, 'With Paul's expertise and knowledge of successfully operating retail food concepts and rolling-out retail locations, we are very excited to welcome him to our team. He will play a large part in our strategy to achieve similar success in building our U-SWIRL brand for Healthy Fast Food.'
Healthy Fast Food is in the business of offering consumers a smarter alternative to America's favorite meals and snacks. The Company launched the U-SWIRL Frozen Yogurt self-serve concept through its wholly-owned subsidiary, U-SWIRL International. Healthy Fast Food also operates two restaurants in the Las Vegas area serving healthier burgers, fries, and shakes.
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