Denny's Franchisee Association to Form Purchasing Co-Op, Marketing Advisory Council
The Denny's Franchisee Association (DFA) Board of Directors today announced it will form a purchasing co-op, as well as a national marketing advisory council, for the benefit of the Brand's franchise restaurants which represent 80 percent of all Denny's restaurants.
The DFA has engaged a consultant to assist in formation of the purchasing co-op, and accelerate achievement of the objective for the highest possible level of efficiency for integrated supply chain management.
"The purchasing co-op will properly leverage the buying power of the Denny's Brand along with increasing our supply chain efficiencies by streamlining the purchasing process and enhancing the strategic procurement of products," said DFA Board Chair W. Craig Barber. "Our food distribution partner will be an integral part of the co-op formation and we are confident their continued excellent service will contribute to the co-op's success."
"The DFA Board recently held a series of town hall meetings with our members and it was clear they want to see improvements in the Brand's purchasing effectiveness," said Barber. "The co-op model, which other restaurant brands have employed to enhance their supply chain management, is one element of addressing those concerns."
The national marketing advisory council will have several benefits for members, including advice and recommendations with a united voice for proposed marketing promotions. The council will establish a protocol on a national and regional basis for evaluating promotions, testing new products, creating regional menus and assisting members in their own local and regional marketing initiatives.
The Denny's Franchisee Association (DFA) was formed in 1997 to represent the interests of Denny's Brand franchisees. The DFA's membership is comprised of franchise owners and operators of over 84 percent of the Brand's 1,200+ franchised restaurants. The DFA has as its primary objectives to communicate with a united voice between DFA members and Denny's management, to promote communications among DFA members, and to negotiate prices and programs with suppliers for the benefit of DFA members. The DFA holds the annual convention for the Denny's Brand along with an Allied Partner Summit for key suppliers to the Brand.
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