Pizza Patron Announces February Comparable Sales Up 10.5 Percent

"We continue to be very pleased with the sales increases we are experiencing," said Andrew Gamm, director of Brand Development for Pizza Patron. "Great food and every day values combine with our unique Latin vibe to create an uncommon experience for our guests that has very broad appeal, as demonstrated by the up-tick in traffic at our stores."

In 2008, the company made a strategic decision not to raise any of its menu prices, despite skyrocketing commodity costs. Instead, an extensive evaluation of the business model was initiated to find ways to decrease waste and lower operating costs. The chain also launched the AMIGO PIZZA(TM) under the banner "Un Amigo para Todos" (an Amigo for everyone) which offers customers a "Choose Your Amigo" value option - one-topping $4, two or three toppings $5 and specialty pizzas for only $6 each.

"Believe it or not, we have operated successfully for over 22 years without a medium size pizza option on our menu," says Gamm. "Current market conditions created an opportunity for us to develop a wider variety of value choices for our customers. The Amigo Pizza(TM) has played an important role in our comps being up this year."

Pizza Patron has been credited with creating the country's first chain of Latino-Hispano focused restaurants, where traditional American-style pizza is served in a distinctly Latin environment. The company currently operates nearly 90 stores in six states and plans to have 750 stores nationwide within a decade.

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