Pizza Patron's Gamble to Hold Prices Pays Off
Pizza Patron, the premier Latino pizza brand, has recently seen all-time sales records broken in many stores. Despite no increase in menu pricing, the chain saw comparable sales increase 7.9 percent in January which followed the chain's 3.29 percent gain for the fourth quarter of 2008.
In 2008, when commodity, fuel, rent and wage costs skyrocketed, Pizza Patron executives made a calculated decision to hold prices on their retail menus. Rather than pass on the extra costs to cash-strapped customers, an exhaustive evaluation of the business model was initiated to determine 'if' and 'where' operating costs could be lowered.
No stones were left unturned in the process which included negotiating new agreements with vendor partners, changing store designs to lower construction costs, and establishing new initiatives to control unnecessary waste inside each store.
"Tough business climates can create the best opportunities for success and growth," said Andrew Gamm, director of Brand Development for Pizza Patron. "Companies who thrive in challenging times aren't the ones who have somehow avoided adversity, they are the ones who are willing to look in the mirror and become stronger as a result."
Pizza Patron has been credited with creating the country's first chain of Latino-Hispano focused restaurants, where traditional American-style pizza is served in a distinctly Latin environment.
The company currently operates nearly 90 stores in six states and plans to have 750 stores nationwide within a decade.
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