Max & Erma's Opens First Florida Restaurant

While many restaurant chains are downsizing amid dark economic clouds, Max & Erma's sees a bright spot in sunny South Florida. The casual dining favorite today opened its 103rd restaurant and its first in Florida.

Developed by franchisees Andrew Levy and Ed Norris, the new Max & Erma's is located at 11111 Southern Blvd. in Royal Palm Beach, a suburb of West Palm Beach. The restaurant, which created approximately 150 new jobs, serves lunch and dinner daily and offers carryout.

On Monday, February 16 at 11:00 am, Max & Erma's will host a grand opening special event. The first 100 guests in line will win free tortilla soup for a year. A ribbon-cutting ceremony with Royal Palm Beach Mayor David A. Lodwick and officials of the Palms West Chamber of Commerce will be held at 10:30 a.m.

Levy and Norris also own and operate two Max & Erma's in Pennsylvania. They plan to open several more Max & Erma's in South Florida over the next few years. "The Royal Palm Beach community has really welcomed Max & Erma's, and there's been a tremendous outpouring of interest," said Norris. "We're confident that we will make this Max & Erma's as much a part of the local community as it is in other parts of the country."

A Midwest casual dining tradition for more than 35 years, Max & Erma's is especially popular among families. Its menu features appetizers, soups, salads, sandwiches, gourmet burgers, pasta, steaks and seafood, complemented by a full bar. Appetizers and soups start at $4.99, sandwiches start at $8.49 and entrees start at $11.49.

Max & Erma's was acquired last year by Pittsburgh-based G&R Acquisition, which also owns the Damon's Grill sports-themed casual dining chain. "Even at a time when customers are cutting back on eating out, there is still a demand for fresh, quality food and great service at a good value," said Robert Forbes, president of G&R Management Services, Inc., operator of Max & Erma's and Damon's Grill.

The Royal Palm Beach restaurant takes advantage of Max & Erma's newest building design, which seats approximately 200 guests.

Logos, product and company names mentioned are the property of their respective owners.

Reader Comments:

Be the first to leave a comment for this article

Tweet