Del Friscos Restaurant Group Awards Neff Associates National Advertising and Public Relations Account
This newly created partnership will take the national branding of Del Frisco's and Sullivan's to the next level.
Del Frisco's Restaurant Group, parent company to Del Frisco's Double Eagle Steakhouse and Sullivan's Steakhouse, has retained Philadelphia based Neff Associates as its national agency of record. Neff Associates will launch campaigns to grow business and create higher levels of awareness and brand loyalty. Neff will handle all national advertising, including media buying, branding and national public relations for both restaurant groups.
Both Del Frisco's and Sullivan's work with local public relations firms in many markets. Neff Associates' national PR initiatives will serve as a foundation for continued localized public relations efforts.
"We believe Neff Associates has the capability to take the branding of our concepts to the next level. Their retail and hospitality experience both nationally as well as in local markets throughout the US make them ideally suited to be an important partner in reaching our strategic marketing goals," stated Mark S. Mednansky, CEO of the Del Frisco's Restaurant Group.
Del Frisco's and Sullivan's plan to continue expansion both nationally and internationally. The next location to open will be a Sullivan's Steakhouse in the heart of Baltimore's popular Inner Harbor this February.
Both Del Frisco's and Sullivan's are premier brands in the competitive national steakhouse landscape. Del Frisco's is the highest grossing restaurant group in the country, with average per store sales exceeding $14 million amongst their 8 restaurants. Sullivan's ranks amongst the top as well, with average per store sales exceeding $6.4 million for their eighteen stores.
"It's a great honor and privilege for Neff Associates to partner with what are considered to be the two best brands in the steakhouse business," said David Neff, President of Neff Associates.
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