Chipotle Names Butler, Shine, Stern & Partners Agency of Record

Chipotle Mexican Grill (NYSE:CMG) (NYSE:CMG.B), the national chain of burrito restaurants known for serving Food with Integrity, has named San Francisco-based Butler, Shine, Stern & Partners (BSSP) as its advertising agency of record. Chipotle chose BSSP after reviewing more than two-dozen agencies and completing projects with three finalists.

'Our marketing strategy has not kept pace with developments in our food culture or our unique people culture,' said Steve Ells, founder, chairman and co-CEO of Chipotle. 'Through this search, we wanted to find the right partner that could help us elevate our marketing both creatively and strategically, and I am confident that we've found that in Butler, Shine, Stern & Partners.'

Chipotle selected BSSP because of their creative and strategic abilities, and its experience working with the agency on a 10-week paid project. BSSP's work for Chipotle will include a variety of advertising and creative assignments, including traditional and non-traditional executions as well as in-store communications, and media planning and buying.

'Our search was thorough and methodical, and done in a way that let us work closely with three different agencies over a few months,' said Mark Crumpacker, chief marketing officer of Chipotle. 'Through this process, Butler, Shine, Stern & Partners demonstrated not only a great understanding of our brand and our vision, but also a strong philosophical connection. They are clearly the right partner for us at the right time.'

'Chipotle is a passion brand,' said Greg Stern, CEO of BSSP. 'We're very excited to work with their team to leverage the many ardent Chipotle fans in order to create many, many more, and to support the company's plans for growth.'

Terms of the agreement were not disclosed.



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