Nation's #1 Latino Pizza Brand Sees Accelerated Sales Entering 2009
Pizza Patron, the premier Latino pizza brand, avoided the sales downturn that plagued most of the restaurant industry during the fourth quarter of 2008. The chain saw comparable-store sales leap 3.29% among its franchised units which exceeded expectations for the final quarter of 2008.
The company attributed the success to a combination of its Latino brand focus, strong marketing, and unparalleled everyday food values.
"We worked very proactively over the past year to stabilize and lower operating costs for our franchise partners," said Andrew Gamm, director of Brand Development for Pizza Patron. "At the same time, we were able to create a number of new value options for customers without compromising the quality of our food, or raising retail prices."
Company officials say the brand is well-positioned for strong growth over the next couple of years despite an economic environment that shows no immediate signs of improvement. Restructured supplier contracts, new store designs with reduced construction costs, and more favorable real estate and lease trends are expected to drive expansion in 2009.
"We understand that our industry has a 'what have you done for me lately?' mentality at times," said Antonio Swad, founder of Pizza Patron Inc. "Well, lately we have been working hard, refining our business model and most of all serving our communities. The result has been favorable and the numbers are shouting it."
Pizza Patron has been credited with creating the country's first chain of Latino-Hispano focused restaurants, where traditional American-style pizza is served in a distinctly Latin environment. The company currently operates nearly 90 stores in six states and plans to have 750 stores nationwide within a decade.
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