Top 10 Fast Food Stories of 2008

In an industry known for its cheap food, it was menu innovations that most interested quick-service insiders this year. Out of the more than 1,500 stories that ran on QSR magazine's Web site, QSRmagazine.com, the most popular articles in 2008 often shared a common theme-the menu. Among the top stories this year were culinary enhancements such as Jamba Juice's breakfast debut, Domino's introduction of its Baked Sandwiches line, and Zaxby's addition of its Asian Salad. 'QSR readers are interested in a myriad of topics, as evident by the stories that made our top 10 list,' says Sherri Scott, editor of QSR. 'We, as a magazine staff, are committed to providing the same type of broad and pertinent coverage in 2009.'

Coverage of Jamba Juice's dive into the breakfast daypart most intrigued readers, grabbing the No. 1 and No. 4 spots on QSR's 2008 Top 10 Most Read List.

"We are thrilled that our breakfast launch in early 2008 was ranked the top-viewed story on QSRmagazine.com," says James White, CEO and president of Jamba Juice.

The Web site, which began in May 1999, hosted more than 1 million visitors and garnered 2.6 million page views this year.

Not surprisingly, the election and economy were also big hits with readers. The 2008 Outlook, which examined the top challenges of foodservice executives, ranked No. 3 while a presidential candidate breakdown ranked No. 8.

The full list follows below:

1. Jamba Rolls Out Breakfast Menu

http://www.qsrmagazine.com/articles/news/story.phtml?id=6370

2. The Truth About High Fructose Corn Syrup

http://www.qsrmagazine.com/articles/features/115/hfcs-1.phtml

3. 2008 Outlook

http://www.qsrmagazine.com/articles/exclusives/0108/2008outlook-part1-1.phtml

4. Jamba Juice Launches Breakfast Nationwide

http://www.qsrmagazine.com/articles/news/story.phtml?id=6304

5. Domino's Launches Baked Sandwich Line

http://www.qsrmagazine.com/articles/news/story.phtml?id=7149

6. Confounded by Fast-Casual

http://www.qsrmagazine.com/articles/features/115/fast-casual-1.phtml

7. Fuddruckers Lightens Up

http://www.qsrmagazine.com/articles/exclusives/0208/fuddruckers-1.phtml

8. A Vote for Quick-Serve

http://www.qsrmagazine.com/articles/features/111/vote-1.phtml

9. Subway Offers $5 Footlongs

http://www.qsrmagazine.com/articles/news/story.phtml?id=6340

10. Zaxby's Adds Asian Salad to Menu Lineup

http://www.qsrmagazine.com/articles/news/story.phtml?id=6375

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