Cruvee Delivers Everything Social About Wine Online

Cruvee is the only company to gather comprehensive wine information, track dynamic, real-time 'social' media, tailor all the information to each specific user, and offer a wide range of wine-related tools, functions and applications in a single location creating an individual wine lifestyle portal. In addition, Cruvee builds in social networking to create a dynamic online environment so users can share their wine lifestyle with their friends.

'We've developed Cruvee - which rhymes with groovy - for wine lovers of every type,' said Evan Cover, Cruvee Co-Founder. 'Where other sites and tools falter is in the level of wine knowledge. You have to know something about wine or know what you're searching for before you can effectively use the tools. At Cruvee, we not only provide tools for very advanced wine enthusiasts but we jump-start a beginner's wine lifestyle by allowing them to use simple terms to start receiving tailored information that suits them.'

Every Cruvee user gets their own MyCruvee(TM) page which provides simple access to otherwise disparate sources to provide news, expert recommendations, social interactivity, winery information, wine reviews and event calendars. These sources are sorted by unprecedented technology that makes the information sent to each person's MyCruvee unique to that specific user. In addition to the 150,000 individual wines and 20,000 wineries that reside at Cruvee at launch, additional information is culled from conversations and comments from dynamic real-time sources such as Twitter feeds, Yelp, blogs, message boards, websites, RSS feeds, newsgroups and company home pages that are monitored and then shape each MyCruvee page.

Cruvee goes one step further and makes use of its proprietary CruIQ(TM) to constantly learn about the user and tailor the experience to their tastes, knowledge and interest. A first for the industry, Cruvee's CruIQ learns from the groups you join, the wines you drink, the topics you follow, and the friends you make while on Cruvee to bring you the content most relevant to your wine lifestyle. As your interests change, so too does your wine lifestyle portal's content. For example, users whose Cruvee usage patterns show a penchant for Napa Valley red wines will find related news in their news feeds, get well-matched wines in their recommendations, discover new wines that will likely please their palate, be steered towards groups filled with like-minded people, and hear about local events for Napa reds.

CruIQ provides a jump-start for beginners by asking for a few keywords at registration, and then using that information to immediately populate news, make wine recommendations, find events and suggest relevant groups to join. The site will even swap out cryptic industry terms for more common phrases by user request.

'Cruvee keeps on top of tons of dynamic wine chatter, information, events, data, issues and feedback from across all corners of the web so you don't have to,' added Cover. 'We intelligently correlate all that information to build a custom-tailored environment for our users that offers a wealth of helpful tools, options and activities all in one location.'

People can build their own profile pages where they can share information about themselves and their wine lifestyles. Cruvee organizes and tracks their personal wine collections and keeps a record of wines sampled along with tasting notes. If they decide to join or lead a conversation about wine, they are free to set up a blog about anything related to wine, find or create groups, reconnect with old friends or make new ones.

Visitors to Cruvee will also encounter world-class winemakers, vintners and wine experts from across the globe such as Master Sommelier Kevin Vogt of Emeril Lagasse's Delmonico Steakhouse in Las Vegas, Cruvee's resident expert who makes an online home on the site. Off-the-beaten path wineries and other highly-sought and hard-to-find wine gems can also be discovered through Cruvee.

Three layers of data acquisition, management and presentation create Cruvee's unprecedented ability to aggregate wine-related information and apply it to so many aspects of the site. Cruvee first combs the web in near real time and pulls in information to its servers for local analysis. Cruvee then applies dynamic logical algorithms to analyze the content, tagging it with a range of relevance markers. Ultimately, the Cruvee Lifestyle Engine(TM) (CLE) uses this data to complete the platform by applying it to the various features, functions and experiences of the site.

Like great wines, Cruvee was created from a mix of resources blended together to produce something special. A team of wine lovers with more than 100 combined years of professional experience in hospitality, restaurant, technology and wine businesses have spent years bringing Cruvee to fruition. Their blend of online features, technological achievements and rich components make www.cruvee.com a glass worth lingering over.



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