Restaurants & Institutions Announces 2008 Consumers' Choice in Chains Winners

Restaurants & Institutions (www.rimag.com) has announced the winners of its 28th annual Consumers' Choice in Chains study. The award winners are selected by a thorough and rigorous consumer polling process.

As part of its mission to provide industry insights and intelligence, R&I annually commissions exclusive consumer research, polling more than 3,100 chain-restaurant patrons. For each of the chains they have visited, respondents are asked to assess eight attributes that factor into the total dining experience: food quality, service, convenience, cleanliness, value, menu variety, atmosphere and reputation. Those chains with the top scores in each of 13 industry segments are named R&I's Consumers' Choice in Chains winners.

The 2008 Consumers' Choice in Chains winners include:

BURGERS: In-N-Out Burger Platinum Winner 

  Gold Winner 

 Fuddruckers Silver Winner 

 

CAFETERIA/BUFFET: Sweet Tomatoes/Souplantation Platinum Winner 

 Luby's Gold Winner 

 Golden Corral Silver Winner 

 

CASUAL DINING: The Cheesecake Factory  Platinum Winner 

 Mimi's Cafe Gold Winner 

 P.F. Chang's China Bistro Silver Winner 

 

CHICKEN: Chick-fil-A Platinum Winner 

 Zaxby's Gold Winner 

 El Pollo Loco Silver Winner 

 

COFFEE/SNACKS:  Starbucks Platinum Winner 

 Krispy Kreme Doughnuts Gold Winner 

 Cinnabon Silver Winner 

 

FAMILY DINING:  Cracker Barrel Old Country Store Platinum Winner 

 Bob Evans Gold Winner 

 Marie Callender's Silver Winner 

 

ITALIAN: Carrabba's Italian Grill Platinum Winner 

 Olive Garden Gold Winner 

 Romano's Macaroni Grill  Silver Winner 

 

MEXICAN: On The Border Mexican Grill & Cantina Platinum Winner 

 Moe's Southwest Grill  Gold Winner 

 Chipotle Mexican Grill  Silver Winner 

 

PIZZA: Papa Murphy's Take 'N Bake Pizza  Platinum Winner 

 Round Table Pizza Gold Winner 

 Papa John's Silver Winner 

 

SANDWICH:  Panera Bread  Platinum Winner 

 Jason's Deli Gold Winner 

 Jimmy John's Silver Winner 

 

SEAFOOD:  Bonefish Grill  Platinum Winner 

 Red Lobster Gold Winner 

 Joe's Crab Shack  Silver Winner 

 

STEAKHOUSE:  LongHorn Steakhouse Platinum Winner 

 Outback Steakhouse Gold Winner 

 Tony Roma's Silver Winner 

 

TREATS: Jamba Juice Platinum Winner 

 Cold Stone Creamery  Gold Winner 

 Ben & Jerry's Silver Winner 

'Consumers' Choice in Chains awards are hard-earned prizes, proud and important accomplishments that reflect relentless dedication to all aspects of excellence,' says Patricia Dailey, Publisher and Editorial Director of R&I magazine. 'These awards represent the most important restaurant metric there is - customer satisfaction.'

All winners were honored in an Aug. 18 ceremony at The Ritz-Carlton, Laguna Niguel, in Dana Point, Calif.


Logos, product and company names mentioned are the property of their respective owners.

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