KFC Hopes Humor Will Draw Younger Patrons
2008-08-18
Comedy Central Shorts Help Hawk New Toasted Wraps
Although a number of stand-up comedians have worked Kentucky Fried Chicken into their sets, the fast-feeder has now worked out a way to pay for the privilege.
KFC devoted a solid chunk of its broadcast and online advertising budget to Comedy Central this spring and summer to back the launch of its toasted snack wrap, making a concerted attempt to reconnect with the young fry.
External Source - For the complete article click here
Source - Advertising Age
More KFC Corporation News
- KFC Inks Sports-Marketing Deals to Help Pros 'Get a Grip on Their Game
- To Launch Its New Fiery Grilled Wings, KFC Unveils First-Ever Hydrant and Extinguisher Sponsorship Program
- KFC Introduces the $5 Madden NFL Box Featuring Your KFC(R) Favorites and a Madden NFL Cup
- KFC to Close Restaurants Coast to Coast
- KFC Launches First-Ever 'Float Thru' Restaurant
Related Restaurant Industry Sales and Marketing News
- Reserve Interactive Launches Reserve University – An Interactive Training Tool For Customers
- The Race is On! NCAA Basketball Coaches Ask Fan’s Help to Fight Cancer in Papa John’s Coaches Code Challenge
- 9 Killer Tips for Location-Based Marketing
- Call for Artists: Smashburger Rocks San Diego March 2010
- Papa John’s Challenges NCAA® Basketball Fans to Dish out Donations to Support Coaches, Fight Cancer
Ads by Nevistas
