With Starbucks' store closures gracing the cover of a local New York paper, the CEO of Subway Franchisee Advertising Fund Trust Jeff Moody had a different story to tell while sipping a coffee outside the beleaguered coffee chain.
Thanks to Subway's spot on health positioning and $5 subs, the world's largest fast food chain is experiencing double-digit growth. Moody, who has held the post for a year, has successfully helmed the chain's advertising arm while burger sales have gone flat and pizza sales are cold. In an extensive in-person Q&A with Brandweek News Editor Kenneth Hein, Moody proclaimed his loyalty to Jared Fogle, his gut feeling that breakfast at Subway will go national and his disdain for the TV Upfronts.
Post Release
Get Content
Email News Brief
Saved Articles
Advertising
Handheld
XML/RSS
Post News