This acquisition will make the UK the fourth largest international market for Church's/Texas Chicken(R), and will make the brand the second-largest QSR chicken concept in the UK marketplace.
With over 1700 QSR chicken restaurants, the UK is one of the largest QSR chicken markets in the world, and offers an incredible opportunity for Church's/Texas Chicken(R), which aims to provide customers a much-needed and welcome alternative to KFC.
'Currently in the UK, there are no strong players to compete with KFC,' said Harsha V. Agadi, CEO of Church's Chicken(R). 'We are entering this market to grow aggressively and provide an alternative to KFC with home-style, freshly prepared fried chicken with a unique crunch and signature side items. We feel confident that customers will try and love the taste and flavor of our chicken.'
As a result of its move into this exciting new market, the brand will have an office in the UK to support training, operations, and day-to-day business to ensure the new stores deliver the same satisfaction Church's/Texas Chicken(R) customers elsewhere have come to expect.
'We are committed to the expansion of Texas Chicken(R) in the UK and beyond through our franchising model,' said Zack Kollias, Senior VP of International for Church's. 'The UK marketplace represents a great chicken market and we are excited by the opportunity to introduce high quality products and services in such a dynamic market.'
A majority of the 50 locations are existing Dixy Fried Chicken restaurants, whose franchisees are converting to Church's/Texas Chicken(R). This agreement doubled the number of international franchisees for the brand. The first group of Texas Chicken(R) restaurant openings took place in London and Birmingham. Each franchisee will operate single or multiple restaurant locations.
With expansion into the UK, Church's/Texas Chicken(R) enters its second European market, following restaurant openings in Russia, which took place in December 2007. The company is also planning expansion into India later this year. The restaurant chain, although new to the UK, began expanding internationally in 1979. Today, it is one of the largest quick-service chicken concepts in the world. The chain prides itself on the care and attention that is taken in the preparation of food, unique crunch of the chicken and its signature side items - all at the best value.
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