Obee's Franchise Systems, Inc. Developing New Strategy for Franchise Expansion

Obee's Franchise Systems, Inc. (OTC Pink Sheets: OBFM) announced today that it is developing a new marketing program to aggressively expand into territories where the company has the most active area developers. The new program is slated to start in February and follows months of reorganizing OBFM's operational and financial structure.

"obee's(R) soups salads & subs started out ten years ago being a locally based sub shop that found its niche in building a respected localized reputation," explained Peter Brown, OBFC President. "Today that same localized focus is the most defendable position we can take against national competitors like Subway and Quiznos. We believe that by becoming part of the fabric of the smaller towns and suburban communities, obee's(R) can gain an edge with the communities' residents and business leaders. The Pennsylvania territory, being directed by area developers Mr. & Mrs. Bill Stewart, is the perfect place to launch this new grass roots marketing program."

The Stewarts are the company's area developers for a three county region of Westmoreland, Indiana and Cambria counties in Pennsylvania. Their agreement is to open a total of twenty new obee's soups salads and subs locations. Mr. Stewart's first obee's(R) soups, salads and subs is located at 5240 State Route 30 in Greensburg, Pennsylvania and has quickly grown to become one of the company's top revenue producers.

Obee's franchise program is based on four marketing strategies:

1. In-store branding and presentation that insures customer experience is always in line with company performance goals.

2. Participation in community organizations such as the Chambers of Commerce, the Rotary Clubs and local charities.

3. Optimizing localized internet marketing through venues such as local newspaper, radio and television sites, and purchasing franchise prospect email lists.

4. High quality direct mail packages sent to high income individuals and investment groups in the territory including lawyers, doctors and accountants.

Brown concluded, "Our positioning strategy is to be known as 'the place that locals recommend most for finding fresh, tasty, hardy-sized subs in an atmosphere that is always clean and friendly.'" An in-depth corporate profile of Obee's Franchise Systems, Inc. may be found online at www.OpportunistMagazine.com .

About Obee's Franchise Systems, Inc.
Obee's Franchise Systems Inc. is the parent company of obee's(R) soups, salads & subs, a fast casual restaurant chain that manages franchises in 21 states from Florida to California. At present there are over 50 Obee's locations open and under development. OBFM has commitments from a nationwide network of area developers to open an additional 1,000 stores over the next ten years.

Logos, product and company names mentioned are the property of their respective owners.

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