IHOP Names VitroRobertson as New Advertising Agency

IHOP (NYSE:IHP) announced today that after a thorough review it has awarded VitroRobertson responsibility for the restaurant chain's creative advertising. The decision was made upon the conclusion of a closed review, with a limited number of agencies, to determine future strategies of the Company's advertising efforts. IHOP retained Ark Advisors, LLC as a consultant for the review. Media planning and buying responsibilities are unchanged. Universal-McCann is IHOP's agency of record for national media and will continue to serve in this capacity.

VitroRobertson will be responsible for broadcast creative and strategic planning. The account will be serviced by the Agency's San Diego office, with access to a broad range of resources through the unique MDC Partners agency network.

"Our current advertising resonates with our guests and has played a significant role in our 19 consecutive quarters of sales-store sales growth," said Carolyn O'Keefe, IHOP's senior vice-president of marketing. "Working with VitroRobertson, we'll continue to drive sales by evolving the current 'Come hungry. Leave happy' campaign to a new level of success."

"Over the last few years we have seen management reenergize the IHOP brand," remarked John Vitro, co-founder and partner, VitroRobertson. "IHOP has a rich heritage, is loved by consumers, and we look forward to building upon their record of success."

About VitroRobertson and MDC Partners

VitroRobertson is a mid-size, full service agency, located in San Diego with a proven track record of quickly contributing to the growth of a company's business. All of its clients are national and/or international brands headquartered from Los Angeles to Atlanta to Kansas City to Scotland and Japan. Agency of record clients include: ASICS, Cobra Golf, Yamaha Water Craft, Newcastle Brown Ale, Taylor Guitars, Kyocera Wireless, and Bolle/Serengeti eyewear.

VitroRobertson is also an MDC Partner Agency. MDC is a different kind of agency network, dedicated to helping sell more products to more customers for more value more efficiently. The MDC portfolio is best-in-class marketing communications companies whose strategic and innovative solutions lead the marketing industry, attract the finest talent, and achieve outstanding results for clients.

MDC Partners fosters the entrepreneurial spirit of their Partner firms by encouraging creativity and autonomy.

Reader Comments:

Be the first to leave a comment for this article