Sizzler Steps Back to the Future with New 'Steakhouse Favorites'

Sizzler's new Steakhouse Favorites feature a signature U.S.D.A. Choice eight-ounce steak with aged blue cheese, garlic butter or peppercorn sauce. The new entrees are served with two more steakhouse classics - a hand-tossed Caesar salad and a piping hot baked potato.

Not only do the Steakhouse Favorites harken back to an earlier time, so does their $8.99 price. "For almost 50 years, Sizzler has stood for great food at a great value, and that's just as important to guests today as it was when we opened, maybe even more so," said Mike Branigan, Sizzler vice president of Marketing. "With this limited time offer, we are making it affordable and convenient for families to enjoy the classic American steakhouse meal."

Along with the new steaks, Sizzler added new seasonal salads to its Fresh & Tasty salad bar, including Shrimp & Seafood Louie Pasta Salad and Cobb Pasta Salad.

New television and radio commercials are being aired in Los Angeles, the San Francisco Bay area and Sacramento. The limited time offer also is being promoted with newspaper, direct mail and in-restaurant advertising. While Sizzler is preparing for its next 50 years, the new Steakhouse Favorites become history in late November when the promotion ends.

For nearly 50 years, Sizzler has served great steaks, seafood and salad - always at a great value. Acquired by Pacific Equity Partners in September 2005, Sizzler owns or franchises more than 300 mid-scale casual dining restaurants worldwide. Having updated its restaurants, menus and marketing, Sizzler is expanding in the U.S., Asia and Latin America.

Logos, product and company names mentioned are the property of their respective owners.

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