Economic Trends In The German Out-of-home Market At New Heights

The Germans more and more like to go clubbing, to travel around in their own country and to consume away-from-home. Correspondingly the market trend of the hotel, restaurants and foodservice business rose explicitly in the first half-year 2007 in comparison to January - July 2006. According to Marktplatz Hotel / CHD Expert Group, 76 percent of the leading food and beverages suppliers in Germany observe a substantial rising market trend in the first six month of this year. For the representative study, more than 600 marketing executives of the most important and largest F&B supply companies of the German market have been surveyed.

„The business situation is getting better and better and the sales forecasts of the F&B supply industry for the second half-year are positive as well', Thilo Lambracht, Managing Director of Marktplatz Hotel / CHD Expert, asserts. Only five percent of the interviewed marketing executives are awaiting declining turnovers in the Away-from-home market but a staggering 78% of them have high expectations. Marktplatz Hotel / CHD Expert are the market's global leader in collecting, managing and analyzing business data in the Away-from-Home market in Europe and North America.

The survey details

Question: The German Economy is rising. What are your observations on the market development in the Away-from-home market generally and on your customers in the first half-year 2007 (in comparison to January - July 2006)?
Much better disposition 9.5%
Rather better disposition 66.5%
No difference 18%
Rather worse disposition 5%
Much more worse disposition 1%
(Source: Marktplatz Hotel / CHD Expert)

What are your expectations regarding the sales forecasts of your company in the second half-year 2007?
Very high expectations 14%
Rather high expectations 64%
No special expectations 17.5%
Rather worse expectations 3.5%
Much worse expectations 1%
(Source: Marktplatz Hotel / CHD Expert)

About the survey
In July 2007 over 600 leading F&B supply companies have been surveyed by Marktplatz Hotel / CHD Expert Group regarding their expectations on the Away-from-home market in Germany.


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