Every restaurant has a story, especially with world-famous proprietors
When it comes to cooking food or making films, Francis Ford Coppola has a simple mantra: 'You make what you like. Whether you are a director or a cook, you're in the decision business,' he told Forbes Traveler. 'All day long you're saying yes, yes, more of that, no, no, less of this.' For the Oscar-winning director and screenwriter, this recipe has served him well. The Cafe Zoetrope in San Francisco and the Cafe Rosso & Bianco in Palo Alto are doing quite well, thank you.
Coppola oversees nearly every detail of his cafes, even working beside new chefs to show how the dish should look ("Don't chop the basil, tear it, in big pieces," he explains). While other celebrities may not be as involved in their restaurant's operations, several are breaking into the business with gusto. 'Owning a restaurant is a dream for many - part of the American Dream - the allure being the hospitality and culinary aspects, and there's the sense of accomplishment brought by entrepreneurship,' said Annika Stensson of the National Restaurant Association. And, she explains, that holds true for famous folks as well.
But as Stensson warns, you don't open a restaurant to get rich. 'Profit margins are generally fairly slim, and running an eatery involves a lot of hard work and dedication,' she said. 'However, everyone needs to eat.' And, as Coppola explained, there are spiritual riches to consider: 'Having dinner with someone can really cement a personal relationship that can last a lifetime.'
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Source - MSNBC
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