Hilton Hotels Corporation Wins the Prestigious Cheers Magazine Beverage Excellence Award for Best Chain Beverage Menu
State-of-the-Art Internet-Based Beverage Menu Store Provides Owned and Managed Hilton, Doubletree and Embassy Suites Hotels with a Variety of Custom Menu Selections
Hilton Hotels Corporation is proud to announce it was recently awarded with one of the most prestigious beverage industry awards - the Cheers Magazine Beverage Excellence Award for Best Chain Beverage Menu. The Hilton Family of Hotels Custom Beverage Menu Store won due to its innovation and creativity as well as the menu initiative's impact on sales and profitability.
The Hilton Family of Hotels Custom Beverage Menu Store is a state-of-the-art online and interactive system that provides participating hotels with an opportunity to create their own customized beverage menus which exemplifies Hilton's commitment to providing hotels with effective, sales-building and cutting-edge technology that is designed to create beautiful, durable menus and increase sales while reducing each hotel's cost. Currently, over 100 full-service owned and managed Hilton, Doubletree and Embassy Suites Hotels are utilizing the custom beverage menus.
The Custom Beverage Menu Store first guides hotels through a vast array of drinks created by The Hilton Family of Hotels corporate food and beverage team. Drink categories include martinis, margaritas, specialties, favorites, classics and non-alcoholic refreshers. In addition to selecting cocktails, hotels create their own beer and wine lists. Pricing for all beverages is custom per hotel.
Once beverage selections have been made, hotels have the opportunity to add custom appetizers or promotions before moving to the last section of the process which is choosing the menu cover and design that reflects the image of the hotel. Seven menu designs in a variety of sizes are available with a selection of cover choices ranging from brushed aluminum to linen to faux leather.
'The flexibility the hotels have in creating menus that enhance their guests' overall experiences and the quality of the menus are two of the most successful elements of the initiative,' said Al Ferrone, regional food & beverage director for Hilton Hotels Corporation.
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