'Good Times attributes its popularity, growth, and successes to a continued focus on creative marketing programs that convey our brand message," said Good Times President and Chief Executive Officer Boyd E. Hoback. 'The addition of Alex Sterling will enable us to expand our capacity in interactive marketing initiation and support of additional co-brand growth.'
In his new role as Marketing Director, Alex Sterling will be responsible for gathering, assessing, developing and tracking critical industry, customer and competitive information to help Good Times better support customers; supporting Good Times co-brand growth in new markets; boosting our local store activities, sponsorships and street team activities; and enhancing our internet exposure with interactive programs and activities. Alex joins Good Times after receiving his MBA from the University of Denver. Prior to completing his education, Alex was part of the Sterling Rice Group where he participated in brand positioning and new product and menu development for such chains as Chili's and Rock Bottom Restaurants. Additionally Alex managed two Boulder County non-profits and continues on the board for the Family Learning Center.
Good Times Burgers & Frozen Custard has 49 restaurants, mostly in Colorado, serving high-quality, 100% all-natural Coleman beef burgers, chicken sandwiches, and fresh frozen custard.
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