Seeing Double? Hooters Opens Second Restaurant in China

This is the 2nd Hooters location in China, of the 4 slated to be open by this year's end including one in Beijing and the other in Hang Zhou. "The original Hooters location in Shanghai is doing very well, and we expect the same out of the new Pudong location," explained John Weber, EVP of Franchising for Hooters of America. "Ex patriots are enjoying a taste of home and the Chinese are enjoying our fun, casual themed concept."

International expansion has been a focus for Hooters and by the end of this year the concept will be introduced to 7 new countries. These new countries include Australia, Columbia, Japan, Greece, Panama, Puerto Rico and Spain, bringing the grand total to 57 international Hooters restaurants in 25 countries.

The first Hooters location opened its doors 23 years ago, and today there are over 425 locations. It didn't take long for the concept to catch on in the United States followed by successful international expansion. Hooters is well known for its brand of food and fun, featuring a casual beach-theme atmosphere, a menu that features seafood, sandwiches and Hooters' signature spicy chicken wings, and service provided by the All-American cheerleaders, the Hooters Girls.

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