Ralph's to Install On-site Cafes
Kroger-owned Ralph's Grocery Co. plans to enhance its existing coffee offerings with the introduction of on-site cafes.
The cafes are going in under an agreement with The Coffee Bean and Tea Leaf, a brewer and operator of specialty coffee and tea stores. The cafes boost an existing agreement, the Proudly Brew program, which began in 2005 and placed the chain's freshly roasted coffees, whole leaf teas, and hot chocolate in more than 320 Ralphs service deli locations.
For the new program, The Coffee Bean & Tea Leaf will immediately replace Seattle's Best Coffee in 11 existing cafes. The initial agreement is for 24 in-store cafes with plans to double this number throughout the three-year contract.
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Source - Progressive Grocer
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