Celebrity Chef Ming Tsai, Elle Decor and Metropolitan Home to be Featured at Freeze - A Home Design Extravaganza in Boston

2006-01-27
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  • Clarke Clarke, New England's premier luxury appliance wholesale marketer, and co-sponsor Benjamin Moore Paints host the all day event.

    Celebrity chef Ming Tsai will demonstrate East-Meets West cuisine, while Elle Decor and Metropolitan Home will present "Seduction of Reduction: High Style in Todayıs Kitchen" at Freeze -- a home design event exclusively for architects and designers, Thursday, Feb 9, at the Center for the Arts Cyclorama, 539 Tremont Street, Boston

    The all-day program for home-design professionals begins at 8:45 a.m. with educational programs and culminates with a gala at 6-10 p.m. Freeze is hosted by Clarke, New Englandıs premier luxury appliance wholesale marketer. Clarke represents Sub-Zero refrigerators, Wolf ranges and Asko Ventilation systems and dishwashers. During the evening gala, Sub-Zero will introduce the Pro 48, its latest in food preservation technology.

    The event is free and attendance is limited to architects, designers, residential real estate developers and the working press who may register at www.clarkefreeze.com or telephone Dick Pirozzolo at 866-399-4000 for details. Throughout the day, experts will conduct seminars on cutting-edge kitchen design, co-host Benjamin Moore Paints will present Color Pulse for 2007, and Clarke will cover appliance trends and technology. Seminars are eligible for AIA continuing education credits.

    Clarke (www.clarkecorp.com) created an aura of high-fashion and sex appeal for Sub Zero, Wolf and Asko brands by hosting galas, celebrity chef events, media parties and gourmet food demos at its world-class, live kitchen showrooms in Milford, Mass. and S. Norwalk, Conn. Freeze brings Clarke to Boston, where kitchen and home design professionals can experience its philosophy.

    When Tom Clarke founded the company in 1991, he established Clarke as a unique information and resource center. Unlike ordinary wholesalers, Clarke opened its world-class live kitchen showrooms to the public. At showrooms, in Milford, MA and S. Norwalk, CT, homeowners may cook on latest appliances and obtain information from kitchen professionals in a non-sales environment. Architects and kitchen designers typically take their clients to Clarke to experience the latest appliances and options.

    To reinforce Clarkeıs position as the premiere information source for luxury appliances, the company offers programs with Canyon Ranch Spa/Resort, Sur La Table, Simon Pearce, Architectural Digest, Gourmet Magazine, PBS, Fine Cooking and The Boston Globe.

    In Sept 2005, Clarke introduced Clarke Customer Care pledging to revolutionize the home appliance service industry with unparalleled convenience, capability and courtesy.

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