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Restaurant Industry News |
Monday December 1st, 2008 |
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Hot Dog! |
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From restaurants to branded products, Nathan's Famous is taking its hot dogs to the masses. |
The field of players in the quick-serve hot dog market could rightly be characterized as scattered. Outside of local and regional chains, the hot dog appears mostly as an alternative to burgers on some national quick-serve chains' menus. Dairy Queen and Sonic have always been major sellers of hot dogs, but neither concept is built around the frankfurter. The hot dog, still, has established a solid foothold as a staple of American sports and entertainment venues and back-yard parties everywhere. It is in those places that a resurgent Nathan's Famous is making its mark.
Nathan's Famous opened in 1916 as a hot dog stand on Coney Island in New York. The company focused on restaurants for most of its long history, but, in the late '90s, Nathan's introduced its Branded Product Program to allow other foodservice retailers to sell Nathan's dogs. The company realized that although there is a market for hot dog restaurants, the market for branded hot dogs is even bigger. Today, the company's goal is simple: If someone is eating a hot dog anywhere, at any time, it should be a Nathan's.
To that end, Nathan's offers its products at thousands of locations through such high-profile operations as vending company Canteen Corporation, Circle K and Exxon/Mobil convenience stores, select Subway restaurants, and Johnny Rockets. Combined with its retail program to grocery and club stores, Nathan's is now the number one premium all-beef hot dog sold in the United States.
After Nathan's reported record sales and earnings in all of its profit centers for fiscal year 2005, QSR magazine spoke with Nathan's president and COO Wayne Norbitz about his company's efforts to cover the entire hot dog market.
External Source - For the complete article click here
Source - QSR Magazine
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| Last: |
13.00 |
| Time: |
12/1/2008
3:45pm |
| Change: |
-0.35 |
| Opened: |
13.44 |
| Day: |
13.50 - 12.86 |
| Volume: | 4279
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