The word revolutionary may seem like a strong way to describe a restaurant's wine program, but what Madeline Triffon is up to at Morels: An American Bistro in Bingham Farms is sending shock waves throughout the Detroit dining scene. And everybody said it wouldn't work.
Many restaurants typically double, even triple, wholesale pricing.
"Great wine should be accessible," says Triffon. "And for the most part, especially in restaurants, the best wines in the world have been treated as an exclusive commodity. My mission has been to make wines as inclusive as possible. This way of marketing interesting wines within a restaurant is a pretty unique concept."
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Source - Detroit Free Press