Fast-food restaurants spruce up coffee
2005-10-11
Facing upscale coffee heat not just from Starbucks but from the likes of Dunkin' Donuts, 7-Eleven and ExxonMobil stores, fast-food giants are brewing up fancier java to compete
Today, Burger King will officially launch its BK Joe - brewed 100% from premium arabica beans. Sold in decaf, regular and "turbo strength" (extra caffeine), the coffee will be in all of Burger King's more than 7,000 U.S. stores by the end of November.
BK Joe is aimed at giving the chain more profit from the nation's coffee craze. Eighty percent of Americans drink coffee - 53% every day vs. 49% in 2004 - reports the National Coffee Association.
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Source - USATODAY
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