Starbucks vs. Star Bock: Beverage battle waged in Galveston courtroom
A tiny Galveston bar squared off against Starbucks today in an attempt to settle whether drinkers are likely to associate Star Bock beer -- a little known local brew that's no longer even available -- with the Seattle java giant.
U.S. District Judge Samuel Kent spent less than a day listening to arguments in the trademark infringement case and this afternoon promised to his announce his decision in August.
Rex "Wrecks" Bell, owner of the Old Quarter Acoustic Cafe, has long said he got the idea for his beer after a customer asked for one Texas beer, Lone Star, and changed his order to another Texas beer, Shiner Bock. He's said that when he joked he could serve a Star Bock beer, a thoroughly Texan beer was born in the low-key, scuffed-up bar that's a haunt of Texas folk and alternative country musicians.
Testifying today he never even thought about Starbucks at the time, he began selling the beer out of a single spigot at his bar in 2002 and ran out about a month ago.
He testified he doesn't know his beer's recipe himself, since he hired Brenham Brewery -- now out of business -- to "tweak" its highly-rated Brenham Bock and ship 100 kegs to the Galveston bar.
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Source - Houston Chronicle
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